Overview
Burly Boys, a trusted Auckland-based moving company, came to Gherkin Media with a challenge: their DIY-built website lacked the professional polish and structure needed to attract and convert customers effectively. While their moving services were highly rated, their website struggled with user experience (UX), SEO site architecture, and overall design. Our goal was to create a website that reflected Burly Boys’ expertise, improved navigation, and boosted online visibility.
Project Goals
- Improve UX & Navigation – Create a seamless experience for users to quickly find information and book services.
- Modern & Fresh Design – Align the site with Burly Boys’ professional, customer-centric brand.
- SEO-Optimized Site Structure – Enhance search rankings and local discoverability.
- Mobile Responsiveness – Ensure smooth functionality across all devices.
- Clear Call-to-Actions (CTAs) – Increase conversions and customer inquiries.
The Solution
Our team at Gherkin Media executed a full-scale website transformation, focusing on key aspects to enhance Burly Boys’ online presence.
1. UX-Focused Website Redesign
- Streamlined navigation for quick access to service pages and booking options.
- Optimized layout with clear headings and structured content for easy readability.
- User-friendly booking form to reduce friction in the conversion process.
2. Fresh & Professional Design
- A clean, modern aesthetic that aligns with Burly Boys’ branding.
- High-quality images and engaging content to build trust with potential customers.
- Improved color scheme and typography for better visual appeal.
3. SEO & Site Architecture Overhaul
- Keyword-rich service pages to improve organic search rankings.
- Optimized meta titles, descriptions, and structured data for local SEO.
- Fast-loading pages to enhance user experience and reduce bounce rates.
4. Mobile-First Optimization
- Fully responsive design for smooth browsing on mobile, tablet, and desktop.
- Click-to-call and quick contact features for easy inquiries on-the-go.
5. Conversion-Optimized CTAs
- Clear contact buttons on every page for immediate customer engagement.
- Service-specific CTAs to guide users to book the right moving service.
- Trust signals such as testimonials, service guarantees, and transparent pricing.
Results & Impact
✅ Enhanced User Experience: Bounce rate reduced significantly due to improved site navigation.
✅ Stronger Online Presence: Vast increase in organic traffic within three months.
✅ Higher Conversion Rates: Booking inquiries rose dramatically post-launch.
✅ Faster Load Speed: (X)% improvement in page speed, leading to better customer retention.
✅ Improved Local SEO: Burly Boys now ranks higher for Auckland moving services, driving more qualified leads.
Visit Burly Boys for professional moving services in Auckland
Client Testimonial
Kaz Amini, Owner of Burly Boys:
“Gherkin Media took our DIY website and turned it into a powerful business tool. The new site looks amazing, is much easier to navigate, and we’ve seen a big jump in customer inquiries. Couldn’t be happier with the results!”
Conclusion
By revamping Burly Boys’ website, Gherkin Media successfully transformed their online presence, making it a key driver for business growth. The redesigned website not only reflects their professionalism but also ensures a seamless customer experience, ultimately leading to increased bookings and revenue.
Looking to level up your website? Let’s talk!