Take a look at this beauty!
The Aussie Butcher: Rebrand and Rebuild
The Aussie Butcher Website Rescue & SEO Case Study
The Aussie Butcher, a well-established name in the New Zealand market, needed a fresh, modern identity that reflected their commitment to offering the finest NZ meats.
We stepped in to help them rebrand, rebuild their website, and launch an effective digital marketing campaign.
Website rescue is our tasty starter…
We also offer a range of
mouth-watering mains,
sides and condiments.
Truth be told, we’re much more than your ordinary ‘grab-and-go’ web development company.
We partner with businesses and help you grow, including your taste buds with our degustation of digital solutions.
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Website Design and Development
We can design, develop and launch your new website ensuring it passes our high bar of quality assurance.
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SEO and Digital Marketing
We set the long lines of SEO and get immediate results with Facebook and Google advertising.
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Website Care Plans
We take care of security, backups, maintenance and updates, ensuring your website remains effective.
Take a look at this beauty!
Rebrand and Rebuild for
the Aussie Butcher Team.
The guys at Aussie Butcher have a well established name in the market. Distinguishing the Aussie Butcher as a New Zealand owned and operated company with fresh NZ meats meant refocusing on their brand identity.
We partnered with the awesome team at Aussie Butcher to launch a new image, new website and new social media campaign to win the hearts, and stomachs, of good old fashioned Kiwi battlers.
Project highlights
- The guys hadn’t had an image upgrade – ever. And as Kiwis only like seeing the shape of Australia when we’re flying in for a holiday we delivered a new type set logo to bring them into 2021.
- eCommerce had proved difficult for the Group so we simplified the user experience down to a clean brochure site focused on weekly specials and instore incentives.
- Communication with the existing client base was super important for the guys, so we integrated some clever automation around social media and eNewsletter marketing that keep the chatter going week by week, season by season.
SEO & Performance Highlights
- Top Keyword Rankings: We propelled over 40 highly competitive keywords into the top 3 positions, significantly boosting organic traffic by over 20% in the past 12 months.
- Local Pack Domination: Through meticulous on-page optimization, the Aussie Butcher now dominates local search results for commercial keywords, standing out against local competitors with targeted geographical keyword strategies.
- Increased Domain Authority: Our off-page strategy yielded 300+ backlinks over 12 months obtained through PR opportunities; guest blogging, and local citations, enhancing the site’s visibility and authority.
We’ve cooked up 400+ websites. Here is a small, tasty sample…
Just because we’re amazing at rescuing the meal doesn’t mean we slouch when it comes to flavour. We can design a website from scratch for a new project, tidy up an existing but dated website, or just simply articulate an idea better through design fundamentals.
Here’s a selection of three website projects that showcase our skills in design, development, creative and critical thinking and effective user experience.
A small selection of our happy customers…
What do customers say about Gherkin Media
Our Customers Speak
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Why we use WordPress
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